About Us

We invest and enable digitally savvy rural women entrepreneurs to drive long-lasting social impact in their communities

Our Mission

To empower and uplift rural communities socially and economically by:

Supporting and educating farmers about permaculture, traditional crops, and sustainable farming practices to rejuvenate rural economies and instill confidence in achieving self-reliance.
Integrating farming with animal husbandry to enrich land yield and promote resource optimization.
Aggregating farm produce to enable better pricing while eliminating middlemen for greater economic opportunities.
Building the capacity of rural women entrepreneurs (RWEs) to lead last-mile delivery of impactful products and services.
Facilitating access to digital tools, finance, and community-driven business opportunities for livelihood enhancement.
Providing income elevation opportunities through market linkages and sustainable solutions for rural households.

Our Vision

Our vision is to create ‘Saral Jeevan’—a life of ease, dignity, and prosperity for every rural household in India.

We envision a future where women champions lead the way, ensuring sustainable access to essential solutions and services within their communities.

By empowering women and fostering rural economic rejuvenation, we aim to instill confidence, drive self-reliance (Atmanirbhar Bharat), and put an end to the tragedy of farmer suicides.

At Saral Jeevan India Foundation, we are committed to transforming rural India into a thriving ecosystem of opportunity, resilience, and hope.

Our Objectives

Promoting Clean Energy Access

Facilitate access to clean, efficient energy solutions for rural and low-income households by distributing free or subsidized energy-efficient products, including solar lights, cookstoves, and other sustainable technologies.

Provide training, education, and capacity building on the benefits of clean energy, while fostering financial literacy among rural communities and stakeholders.

Skill Development and Capacity Building

Operate skill development programs and training institutions to enhance vocational skills, promote certification and accreditation standards, and partner with national and international experts for global best practices

Driving Socioeconomic Growth

Improve the socioeconomic conditions of underserved urban and rural populations through focused interventions that build resilience, sustainability, and empowerment in livelihoods and daily life

Building Partnerships for Impact

Collaborate with donors, social businesses, NGOs, and government entities to conduct innovative pilots aimed at improving access to clean energy, financial services, and other impactful products for low-income households.

Empowering Rural Farming Communities

Provide education and awareness on sustainable agricultural practices, including Integrated Pest Management (IPM) to reduce chemical pesticide use, permaculture techniques, and traditional agriculture methods

Support post-harvesting operations such as procurement, grading, pooling, packaging, and marketing to increase agricultural productivity and profitability

Board of Directors

Ganesan Ramakrishnan

The profile offers thirty five years of total experience in Accounting, Finance and Audit line pertaining to manufacturing and Service Industry rising from the lower cadre to Management level. To work for the betterment of a larger section of society being the prime objective and not monetary remuneration.

Mopidevi Rajesh Kumar

Over 30 years of experience in rural and organisational development, worked in training and development, non profit sectors and for profit companies. Graduated in Social Work, Law and PG in management. Permaculture Design Certificate Holder.

Mehdi Rizvi

Over 28 years of experience across Telecom, FMCG and Retail with expertise in Sales, Operations Distribution, Procurement & New Product Launches. He’s worked with Tata Teleservices, SDL and other organisations.

Our Methodology

Specialised thematic digital training and skilling for farmers and women via. collaboration with reputed technical partners and agencies
Conducting targetted awareness campaigns tailored to beneficiaries including underserved farmers and women
Curating practical farm design solutions with the multiple crops based on the rainfall, soil and selecting the native crops based on the needs of the farmer. Giving periodical inputs during the crop period for the better crop management
Leveraging digital technology built by women for women, we blend the human touch with powerful digital tools to provide hands-on support, training, and connections to resources.
Connecting women to diverse income-generating opportunities through market partnerships, unlocking access to business finance, product markets, and services that elevate their earning potential.
Enabling financial inclusion, digital literacy, and diversified livelihoods, creating a robust ecosystem where rural women entrepreneurs thrive as leaders of change in their communities.

ABOUT US